Plank feels this is a good role for Under Armour to play and will ultimately make it a better company for the consumer. It connects your body, apparel, activity level, and health into a single app that makes it simple to manage and analyze your data. Under Armour’s vision to address this problem is called “connected fitness.” It’s a big idea with many facets and data points. And it would be a gold mine of information for our doctors to analyze during and in-between visits. We could see if we were on track to achieve our health goals or facing potential medical issues in the future. It would also be great to track all that data over time, analyze trends, and compare it with other datasets. It would be nice to have all those answers at our fingertips. And if one of those indicators gives us a warning, we do something about it quickly so the car doesn’t break down.īut when we wake up in the morning what kind of dashboard do we have about our current health and wellness? What kind of warning do we get if we haven’t slept enough? Is our recent food and water intake going to get us through the next few days we have planned or are we going to break down? Do we need more or less exercise and what adjustments should we take when we don’t feel well? We know the oil and tire pressure, how far the car has traveled, the engine temperature, and more. When we get in our cars we have a dashboard that tells us how much gas we have and how long it will last.
“Think about the fact that you know more about your car than you know about your own body,” said Kevin Plank, the founder, chairman, and CEO of Under Armour, during his keynote speech at Retail’s Big Show in New York City. Now the company is innovating digitally to solve a health data problem and improve the way people live. The innovative, moisture wicking athletic undergarments and apparel on which the company was founded have completely changed the way athletes dress and perform. For Under Armour, that singular problem was sweat. Many great companies are born by solving a singular, widespread problem.
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